In less than a week, “Beetlejuice Beetlejuice” has reached a significant box office milestone. This sequel to the 1988 Tim Burton classic expands on the Deetz family saga, with Lydia Deetz, played by Winona Ryder, returning to the Maitland home after her father’s death. Lydia seeks the assistance of Betelgeuse, portrayed by Michael Keaton, when her daughter Astrid, played by Jenna Ortega, encounters trouble. The cast of “Beetlejuice Beetlejuice” features a blend of familiar faces and fresh talent, including Ortega, Willem Dafoe, Ryder, Keaton, Catherine O’Hara, and Monica Bellucci. The film made an impressive domestic debut, raking in $110 million, marking one of the year’s most successful opening weekends.
According to Collider, “Beetlejuice Beetlejuice” has reached a significant global box office milestone, surpassing $150 million worldwide, with a current total of $153 million. This figure includes $117 million from domestic earnings and an additional $36 million from international markets. In less than a week, the sequel has already doubled the original film’s lifetime earnings, which stood at $74.8 million, combining its initial 1988 release and subsequent re-releases.
Why Has “Beetlejuice Beetlejuice” Been So Successful?
The Film Captures Both Nostalgia and a New Audience
The ongoing box office success of “Beetlejuice Beetlejuice” suggests that the sequel is set for continued triumph. With a reported budget of $100 million, the domestic opening weekend alone has already recouped the production costs. To be considered successful, a film typically needs to generate at least twice its budget at the box office to break even, with any earnings beyond that marking profit. Thus, “Beetlejuice Beetlejuice” needs to achieve between $200 million and $250 million globally to break even. Fortunately, its recent milestone indicates that it is well on track to meet this goal.
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The strong performance of “Beetlejuice Beetlejuice” at the box office is unsurprising, given the high anticipation surrounding its release. More than 30 years after its debut, the original horror-comedy remains one of Burton’s most cherished works. The 1988 film holds a Certified Fresh 83% rating on the Tomatometer with over 100 reviews, highlighting its universal appeal. The continuation of the story and the return of iconic characters like Betelgeuse and Lydia generated considerable excitement among audiences spanning multiple generations.
Jenna Ortega’s involvement likely contributed to attracting a younger audience to the sequel. The rising star gained immense popularity from the Netflix series “Wednesday,” also associated with Burton. The series became one of Netflix’s most-watched, with its second season expected to return in 2025. Consequently, the sequel has capitalized not only on the nostalgia of fans of the original film but also on drawing in a new audience. These factors have collectively contributed to the ongoing success of “Beetlejuice Beetlejuice” at the box office, as it continues to perform strongly in its second week.
Source: Collider
Beetlejuice Beetlejuice
- Comedy
- Supernatural
- Fantasy
- Horror
Beetlejuice Beetlejuice is the sequel to the original Tim Burton classic that starred Michael Keaton and Wynona Rider in a horror-comedy that involved ghosts trying to scare off new homebuyers from taking their house. The sequel brings back Michael Keaton as the hilarious and sleazy ghost with selfish intentions, now joined by Jenna Ortega in a new role.
