Andrew Garfield Credits Viral Meme Horse for Boosting Awareness of We Live In Time

Viral Meme Boosts Awareness for Andrew Garfield and Florence Pugh's Film *We Live In Time*

Andrew Garfield humorously remarks on how an unexpected viral meme star has contributed to raising awareness for his and Florence Pugh’s heartfelt romantic comedy, *We Live In Time*, among audiences. Directed by John Crowley, this upcoming film delves into the evolving romance between Tobias and Almut, presented non-linearly—from their initial meeting and swift connection to becoming parents and confronting a life-altering diagnosis. Premiering at the Toronto International Film Festival, *We Live In Time* has garnered substantial critical acclaim from its early screenings, generating positive buzz about its potential for awards season.

As audiences eagerly anticipate witnessing the on-screen chemistry between Garfield and Pugh in *We Live In Time*, Garfield shared in an interview with ETalk how an unexpected element may have boosted the film’s visibility and marketing efforts. A24’s promotional image for the feature showcased the leading pair on a carousel, but it was the duo’s comical-looking horse that captured attention, with Garfield jokingly crediting the horse for raising awareness about the movie. Here’s what Garfield had to say:

“Yeah, thank you for bringing up the horse. I haven’t heard from him since our shoot day. But, I pray he makes an appearance, ’cause without him, we really are nothing. Yeah, no one would be aware of this film if it wasn’t for that f—ing horse.”

*We Live In Time* Could Be One Of 2024’s Strongest Movies

Audiences Are Eager To See The Two Stars’ Emotional Roles

Although the horse created a stir on the internet, it was far from the only factor fueling excitement for *We Live In Time*. With the success of *Anyone But You*, it’s evident that audiences are craving more romantic comedies, and both Garfield and Pugh rank among the most esteemed actors in the industry today. From their prominent Marvel roles to their acclaimed dramatic performances, these highly recognizable stars have a strong pull for audiences.

The film also bravely addresses the challenging theme of navigating cancer treatment, with the cast ensuring that the story is handled with the utmost care and respect.

However, early reviews of *We Live In Time* and commentary from the stars themselves emphasize that the narrative is as compelling as the lead actors. The storyline, which also explores the difficult journey through cancer treatment, was approached with great sensitivity and respect by the cast, with Pugh even choosing to shave her head for the role. Thus, while *We Live In Time* celebrates the joys of a loving relationship, it does not shy away from life’s adversities.

Although the initial preview image of *We Live In Time* may not have elicited the response the cast and crew anticipated, it’s evident that Garfield and his team have embraced the reaction with humor. While Garfield and Pugh are attractions for many, the meme’s viral nature helped the film reach audiences who might not have been aware of its release. Consequently, despite its seemingly minor role, Garfield and Pugh’s unexpected co-star significantly contributed to the film’s promotion.

Source: [@etalkCTV/Twitter]

We Live in Time

  • PG-R
  • Romance
  • Drama

A witty chef and a recent divorcee have a chance encounter that changes their lives. As their love story unfolds, they build a life together, but a hidden truth threatens to unravel their relationship, bringing humor, drama, and emotional depth to their journey.

Director
John Crowley
Release Date
October 11, 2024
Writers
Nick Payne
Cast
Florence Pugh, Andrew Garfield, Adam James, Marama Corlett, Aoife Hinds, Nikhil Parmar, Heather Craney, Sarah Moyle
Character(s)
Almut, Tobias, Simon Maxon, Adrienne Duvall, Skye, Sanjaya, Buffy Jones
Runtime
107 Minutes
Main Genre
Romance
Elliot Verde
Elliot Verde
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